Given these two truths, FinTech companies have now begun to embed financial services offerings from payment acceptance to payment disbursement and bill pay to payroll, to even business and consumer loans directly inside or embedded in the software that businesses already use to run their operations. If a business can't pay its employees and vendors or can't collect revenue from its customers, then its product market fit won't matter for very long. The second reality is, generally the life blood of any business is its ability to collect revenue and pay its employees and vendors. ![]() Or said better, places other than a bank, a payment processor, or even an insurance company. The first, which is a newer phenomenon, is the fact that both businesses and consumers alike are now more trusting of getting their financial services from non financial services firms. So the concept of embedded FinTech really is born from two fundamental realities. And I'm here to try to explain what that means and bring to life some of the trends we are seeing at the convergence between software companies and FinTech companies. The premise of this idea said differently is what is known as embedded FinTech. ![]() ![]() But I'm here today to explain, perhaps not as well as Marc did, on why FinTech is now eating the software world. Jamie Hamilton: In 2011 Marc Andreessen wrote an essay on how software was "Eating the world." And 11 years later, as Marc predicted, both consumers and businesses alike use software applications on a daily basis to streamline their lives and or their operations.
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